At a glance...

Objective:
Develop and execute a cohesive national communications strategy to mark the organization’s 100th anniversary
My Role:
Led communications strategy and editorial planning
Action / Approach:
Established a year-long editorial framework tied to key milestones, including messaging guidance, content planning, and historical storytelling
Result / Impact:
Delivered a unified, recognizable anniversary narrative across national channels, supporting sustained audience engagement and reinforcing organizational credibility
Skills / Tools Used:
  • Communications Strategy
  • Editorial planning
  • Stakeholder and partner alignment
  • Digital publishing
  • Plain-language storytelling
  • WordPress
  • Adobe Illustrator

100th Anniversary Communications Initiative

Organization: Canada Safety Council

Date of Publication: November 15, 2017

Link:
Sponsored Content

Description:

For the Canada Safety Council’s 100th anniversary, I led an integrated communications strategy anchored by three core outputs: a redesigned anniversary website, a new centennial logo, and sponsored content appearing in traditional media.

With help from outside sponsorship, I spearheaded the drive to replace the organization’s dated and inefficient web presence with a modern site designed to better showcase content and improve visual engagement. I also designed a new 100th-anniversary logo, which became the primary visual identifier across most communications throughout 2018. In parallel, I coordinated sponsored traditional media (see link) to extend the campaign’s reach beyond owned channels, ensuring external coverage aligned with the same narrative and visual language.

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