At a glance...

Objective:
Create a public-facing digital experience that presents 100 years of sectoral history as a clear, engaging narrative
My Role:
I led the narrative structure, the digital experience design, and the research efforts, shaping both the story being told and the way users moved through it.
Action / Approach:
I selected a timeline format to support guided exploration and structured the content to manage attention and cognitive load across a long historical span.
Result / Impact:
The timeline provided a coherent, approachable way for audiences to engage with institutional history, reinforcing brand credibility while encouraging active exploration.
Skills / Tools Used:
  • Digital Storytelling
  • Narrative Structure
  • Information Architecture
  • Editorial Judgment
  • WordPress
  • TimelineJS
  • Interactive Design

Safety Through the Years interactive timeline

Organization: Canada Safety Council

Date of Publication: November 22, 2017

Link:
100th Anniversary Timeline

Description:

When the Canada Safety Council approached its 100th anniversary, I wanted the new website launch to incorporate an element of interactive storytelling. A century of safety highlights can easily become a meaningless list of dates and milestones that people skim past. My goal was to turn that into something memorable — a guided experience that helped people understand how safety priorities have evolved, and why they still matter.

I chose an interactive timeline because it mirrors how people actually process long histories: in chunks, with context, and at their own pace. Rather than telling users everything at once, the structure invites exploration, allowing them to move forward, pause, or jump back as their curiosity dictates.

Building the timeline meant making deliberate editorial choices. Not every moment made the cut. I focused on entries that marked real shifts — changes in public understanding, policy, or risk — and moments that were important to the organization. I left out material that added volume without insight. The result is a narrative that feels intentional rather than exhaustive, and informative without being overwhelming.

The finished piece acts as both a historical artifact and a digital storytelling tool: one that respects institutional history while making it accessible, readable, and engaging for a modern audience.

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